catalyst
Catalyst Performance Group was founded on the premise that professionals in the performance improvement field should, simply enough, help clients achieve greater success.
Too many times, companies talk strategy but fail to follow through. You get stock programs and awards of their choosing. Catalyst does more.
At other times, companies pony a consultative approach, all the while attempting to reverse-engineer a client's needs into their own proprietary products and services. We don’t and won’t do that.
Our vision is simple: to help our clients harness the power of people, their greatest asset.
Catalyst Performance Group will:
- Apply the latest findings in research to guide our recommendations.
- Design genuinely innovative solutions that engage people.
- View opportunities for engagement in a balanced, integrated and holistic manner.
- Use a zero-based methodology.
Our mission is clear: to deliver services as promised.
Catalyst Performance Group will:
- Execute well-designed tactics with precision.
- Personalize services and products to meet every client's unique needs.
- Conduct business according to the Catalyst Guiding Principals.
todd hanson | president & founder
President and founder Todd Hanson offers 25 years of experience helping organizations achieve success. Todd's introduction to the industry was as an award-winning sales representative for a global leader in agricultural chemicals. Next, he was a top-performing sales executive, a manager of sales professionals and a key management executive with a top 10 meeting and incentive provider. His experience has created a deep knowledge in:
- Insurance and financial services
- Food service and distribution
- Pharmaceutical and diagnostics
- Wide variety of organizations that sell through resellers or salespeople
The founder brings with him personal experience in:
- Pharmaceutical product launches
- Corporate reorganizations
- Sales incentives
- Non-sales incentives
- Channel partner campaigns
- Medical symposia
- Training meetings
- Sales meetings
- Team-building programs
- Community service events
- Board meetings
- Integrated marketing
- Web portal design
what we believe
Every organization begins the same way - simply as a collection of great ideas. Translating those ideas into action is the task all organizations share in the pursuit of excellence.
At Catalyst, we believe that organizational excellence is preceded by the creation of guiding principles. Guiding principles are simply good ideas that each employee puts into action; good ideas that serve to guide our behavior every day.
catalyst guiding principles
Employees
We strive to help employees achieve both the professional and personal goals in their lives. Together, along with the proper investment in each other, we can accomplish great things with a balanced approach to life.
Customers
At the end of every day, the most important measure of our productivity is whether we helped our clients accomplish their business objectives and helped them drive results.
Community
We will contribute positively to the community in which we live and the industry in which we serve.
Suppliers
As we pursue uncompromising quality and value, we will be honest, we will be fair, and we will respect our partners as we work together toward our mutual goal of client satisfaction.
Profitability
Profitability is the natural result of meeting clients' needs well and a necessary component for a healthy organization.
Accountability
We take responsibility for results by doing our utmost to assure outcomes and never passing the buck.
Failure
If we are diligent, failure will be rare. We never see failure as failure, but rather as an opportunity to demonstrate our resourcefulness. In addition, we seek to extract the maximum learning from our mistakes in an effort to be better equipped in the future.
Relationships
We believe that relationships still count and that an investment in people produces better results and greater job satisfaction.
At Catalyst Performance Group, we believe that success brings with it an incumbent responsibility—to share our knowledge and our resources with others.
what we support
Consistent with these beliefs, Catalyst Performance Group and its associates give back in multiple ways: by providing basic needs for two Third World children for the entire year through WorldVision, serving as a volunteer instructor for Junior Achievement, serving as a volunteer instructor at Fox Valley Technical College, planting flower and vegetable gardens for a quadriplegic man so he could teach his children gardening skills, sponsoring an inspirational event through the youth ministry organization Life! Promotions, sponsoring a family mission trip to Mexico, and serving as title sponsor of the Extreme Entrepreneurship Tour - an experiential leadership and collegiate entrepreneurship tour that has traveled to 60 college campuses and reached 12,000 students throughout America. Associates also contibute time and talent to many other local, regional and national organizations.
see who we support

Catalyst Headquarters
Appleton, Wisconsin

Todd Hanson - Founder










