Current economic pressures place a greater emphasis on the need to create results. Management craves to understand the real tangible impact a program has on business. As a result, it’s easy to say, "let’s measure results." It’s much more difficult to do so in an accurate and credible way. We can help.
evidence-based continuous improvement
Finally, accurate and credible results measurement is possible with the Phillips ROI MethodologyTM. As Certified ROI Professionals (CRP), Catalyst can provide a clear rear view mirror look at what took place and empower you to justify the investment and defend your program. More importantly, the assessment virtually assures an improved program moving forward. Imagine fine-tuning your program not just with gut instinct and anecdotal feedback influenced by politically driven winds, but rather with evidence! Accurate results measurement is the jet fuel for evidence-based continuous improvement.
Phillips ROI Methodology
Designed by Dr. Jack Phillips and used in thousands of cases in more than 40 countries, the Phillips ROI MethodologyTM prescribes five evaluation levels and a disciplined process that provides a step-by-step process for collecting data, summarizing and processing data, isolating the effects of programs, converting data to monetary value and calculating ROI.
making it manageable
Meeting MetricsTM, endorsed by Meeting Professionals International (MPI), Professional Convention Management Association (PCMA), Starwood Hotels and the ROI Institute, provides a sophisticated and proven means of collecting and analyzing data. As a licensed partner, Catalyst uses the best tools available to make the results measurement process simple, easy, quick and accurate.
Meeting Metrics announced the 2009 winner of the EIBTM WorldWide Technology Watch.
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